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Evine Expands Studio and Office Space in Los Angeles and New York City Markets

04/30/2018

MINNEAPOLIS, April 30, 2018 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company (evine.com) and the third largest shopping channel in the U.S., today announced that they have secured a Los Angeles based studio and business offices in the Wilshire-Beverly Hills area as well as a New York City office located on 54th Street and  6th Avenue. The multiplatform interactive digital retail company – which has been perfecting direct-to-consumer platforms for over 27 years – is expanding to strengthen new businesses, brand partners, talent and industry awareness.

"Having a New York and Los Angeles presence changes the access and perception of the Video Commerce business,” said Tommy Hilfiger, fashion Icon and Investor/Advisor to the company. “The world of online and video shopping has changed to the point where the consumer is shopping via social media, online and via video on all devices including TV which is still 50% of the business. It is a very exciting time for the Company."

“Los Angeles and New York both have a vibrant, made in the USA business culture that gets stronger with each season,” said Mark Locks, Evine’s Executive Vice President of Product Development. “These new office spaces will allow us to be more nimble and quickly leverage opportunities within the marketplace. It provides Celebrities who have brands and large social presences a location that is very easy to get to.”

In addition to the office spaces, Evine plans to debut a new satellite studio in Los Angeles with programming beginning this summer offering a more convenient way for key brands to utilize the marketing platform. The digital retailer is well-known for bringing many parts of the world to life through remote broadcasts including the show, “Sweet Home Savannah” shot within celebrity chef Paula Deen’s house located in Savannah, Georgia. Most recently, Evine shot a four-day, live remote in Ireland to celebrate Waterford Crystal's 11th anniversary, embarked on the Invicta and Friends cruise to the Bahamas and took its customers on a tour of the Waterford Crystal ball which drops on New Year’s Eve in New York City.

“Bringing shopping and entertainment together has always been at the heart of who we are, and we are proud to say that we deliver a unique experience that Evine shoppers can’t find anywhere else. Our strategic expansion into these opportunity-rich markets are part of our overall plan to drive innovation and differentiation within the business,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Add to that the introduction of new technology that has enabled the consumer to shop from video both on ecommerce and social media sites making our video commerce content even more relevant and valuable.”

Rosenblatt continues, “Digital commerce continues to expand, and the ability to infuse an interactive shopping experience with storytelling has become a vital component to growing the business. Companies are investing in online video marketing and shoppable video to capitalize on the growth of online video traffic. In the U.S., companies invested $135 billion on digital video in 2017, according to Magisto. And just recently in December of 2017, according to a consumer study by Connekt, 76% of respondents said they would shop through their TVs in real-time if it were an option.”

“We believe a more prominent footprint in these markets will bring major opportunities to our Network with brands that are doing business in these cities and that having our studio in their backyard, will make it easier for them to appear on our shows,” said Nicole Ostoya, Chief Marketing Officer at Evine. “To support our brands, we are planning a talent search in the Los Angeles market that will kick-off June 13 through June 15.”

About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hour a day.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release contains statements, estimates, projections, guidance or outlooks that constitute “forward-looking” statements as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and similar expressions identify forward-looking statements, which generally are not historical in nature. These statements may contain information about our prospects, including anticipated programming content and locations, and involve risks and uncertainties. We caution that actual results could differ materially from those that management expects, depending on the outcome of certain factors.

Contact:

Media:
Liz Joseph
Evine
press@evine.com
(952) 943-6192

Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517

Talent Inquiries:
Korey Beyersdorf
Evine
kbeyersdorf@evine.com 
(952) 943-6817

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Source: EVINE Live Inc.